Image: team brainstorming on wall

Your Website is Your Brand

Long before anyone sets foot in your business they’ll visit your website—it’s your brand to most people. As the Internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It’s more critical than ever to create a seamless experience for…

Image: team brainstorming on wall

Your Website is Your Brand

Long before anyone sets foot in your business they’ll visit your website—it’s your brand to most people. As the Internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It’s more critical than ever to create a seamless experience for…

Image: bemused woman surrounded by online imagery - Creating and Managing Your Website with WordPress

Creating and Managing Your Website with WordPress

by Marinela Miclea, Managing Partner, Mendo Digital Contents: Why WordPress Creating Your Website Maintaining Your Website Questions and Answers 1. Why WordPress Factors to consider when choosing a content management system (CMS): Cost Design and layout Developers Difficulty eCommerce Flexibility Hosting Security WordPress Pros and Cons WordPress strengths include: Ease of use Multiple add-ons (plugins, themes, widgets), most of which are free Customizable Good search engine optimization (SEO) integration Plenty…