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Your Website is Your Brand

Long before anyone sets foot in your business they’ll visit your website—it’s your brand to most people. As the Internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It’s more critical than ever to create a seamless experience for…

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Learn Business Basics to Turn Ideas into Action

We know that starting and running your own business is not an easy task. It takes resilience, flexibility, perseverance, and education. Yet for most entrepreneurs, running their own business provides them with the independent ability to put their ideas into action, experience the freedom to choose their own path, and to build community and sustainability. This engaging and informative workshop provides you with start-up guidance and a general overview of…

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eCommerce Strategies for Small Businesses

Don’t miss out on generating more revenue by getting your products and services online now. eCommerce expert Veronika Monell will show you the power of eCommerce. Her superpower is strategizing with business owners. She’ll share her expertise to identify opportunities and help you learn how to sell and market your products online in today’s fast-paced digital world. Topics include: Why is eCommerce an opportunity What you should consider before you…

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Selecting the Right Business Entity

Whether just starting a business or owned a business for a while, all business owners need to understand the what, how, and why of the legal form under which their business operates. A proper business entity selection can play a huge role in the long-term success of a company as well as determining the amount of personal liability that the owner (or owners, in the case of a partnership) will…

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Independent Contractor vs. Employee

Attend this very timely and important workshop designed to protect local small business owners to ensure they use correct and compliant worker classification. This workshop will provide necessary information on how to classify your workers: employees or independent contractors. Like most small business owners, you probably aren’t too confident that you’re correctly classifying workers as independent contractors rather than employees. But misclassifying your workers can result in serious fines and…