Your Brand Commitment Statement

TOPIC: Your Brand Commitment Statement INSTRUCTOR: Rachel Clark WHERE: Online COST: Free Details Learn how to write a brand commitment statement and why it’s important for your business. Webinar Series Marketing and Brand Strategy Instructor Rachel Clark Rachel has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in…

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Marketing and Brand Strategy

TOPIC: Marketing and Brand Strategy INSTRUCTOR: Rachel Clark WHERE: West Business Development Center, 345 North Franklin Street, Fort Bragg, CA 95437 COST: $20 West Center clients; $25 Coast Women in Business and Mendocino Coast Chamber of Commerce members; $30 general admission Details Learn what key components comprise a successful marketing strategy and the difference between marketing and branding. A well-developed marketing strategy can help you communicate your brand and vision to…

Image: Feet next to sign "Passion led us here" - Coast Women in Business

WHY DO WE BRAND? HOW DOES BRANDING WORK?

TOPIC: Why do we brand? How does branding work? PRESENTER: Theresa Whitehill, Jeremy Logan, and WHERE: Caspar Community Center, 15051 Caspar Road, Caspar, CA 95420 COST: Free for Coast Women in Business members; $10 for nonmembers (if interested in joining us, your first meeting is free) SCHEDULE: 7:30 AM = Networking 7:45 AM = Introductions 8-8:45 AM = Interactive Program 8:45 AM = Announcements 9 AM = Meeting ends Complimentary tea…

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Your Website is Your Brand

Long before anyone sets foot in your business they’ll visit your website—it’s your brand to most people. As the Internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It’s more critical than ever to create a seamless experience for…

Image: team brainstorming on wall

Your Website is Your Brand

Long before anyone sets foot in your business they’ll visit your website—it’s your brand to most people. As the Internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It’s more critical than ever to create a seamless experience for…