Your Website is Your Brand

Long before anyone sets foot in your business they’ll visit your website—it’s your brand to most people.

As the Internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It’s more critical than ever to create a seamless experience for virtual visitors—both on traditional desktops or laptops and on mobile devices—and to ensure you’re putting your best foot forward.

We’ll discuss fundamentals, then take a deep dive into participant websites to see what works and what doesn’t—and use that as a jumping-off point to discuss how sites can be improved.

Topics covered include:

• Why is a great website so important?
• How are changing demographics affecting usage habits?
• What’s mobile responsiveness, and why is it important?
• What are some free or affordable platforms?
• What role does social media play?
• Where do you start if you know your website needs to improve?

Sign up today for this exciting and informative workshop. Limited seating available.

COST

$20 for West Center clients; $25 for Coast Women in Business or Mendocino Coast Chamber of Commerce; $30 general admission

INSTRUCTOR

Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco. His focus is on discovering not just best practices, but uncovering “what works for you”—in the belief that the best marketing plan is the one you’re able to commit to in the long-term, not just for the next month or two.

ABOUT WEST BUSINESS DEVELOPMENT CENTER

The West Business Development Center (West Center) prepares entrepreneurs to adapt to rapid technology shifts, a mobile workforce, and the growth of customization. West Center supports Mendocino County small business owners and the communities they serve so they may thrive in the decades ahead. Established in 1988, West Center is a nonprofit 501(c) (3), with two locations: in Fort Bragg, California, and Ukiah, California.

To become a West Center client, visit Get Started, and an advisor will contact you to schedule a meeting.