HOW TO USE PODCASTING TO MARKET YOUR BUSINESS, CREATIVE WORK, OR A GOOD CAUSE
March 11, 2021 @ 8:00 AM – 9:30 AM
Join Coast Women in Business on Thursday, March 11, 2021 via Zoom to find out how to use podcasting to market your business, creative work, or a good cause.
Discussion topics include how podcasting benefits a small to mid-sized business, association, and/or nonprofit, how to podcast and what equipment to use or buy, how to market your podcast and get listeners, and how to do effective podcast interviews.
During our virtual meeting, feel free to put any questions in chat so that presenters and moderators can make sure you get the information you need. We can all sip a ☕ beverage 🍵 of our choice in lieu of the complimentary coffee and tea we usually provide at our in-person meetings.
Free via Zoom: bit.ly/3jYnIeu
We welcome all—all races, all genders, all countries of origin, all sexual orientations, all income levels.
8-8:15 AM PST – Introductions
8:15-9:15 AM PST – Presentation and discussion
9:15-9:30 AM PST – Networking and announcements
Free for Coast Women in Business members and nonmembers
About the Presenters
Managing partner of The Lubetkin Media Companies, which produces news video content for media outlets, Steve serves as news director of its news content division, StateBroadcastNews.com. In 2012 the Philadelphia Business Journal named Steve one of its “social media stars” for his successful work producing audio and video podcasts.
Steve is coauthor of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, with Toronto-based podcasting pioneer Donna Papacosta. He appears frequently on podcasts and Internet-streamed TV shows, discussing the value of web-based audio and video content.
His broadcast experience includes digital recording, editing, and post-production of long-form digital audio and video programming including HD videography for recorded and live-streamed Internet and broadcast use. He holds an MBA from the University of Phoenix and a BA in Spanish and Philosophy from Monmouth College (now Monmouth University), West Long Branch, New Jersey.
Steve is accredited in Public Relations by the Public Relations Society of America (PRSA), and is a member of PRSA’s prestigious College of Fellows. Read more about Steve and audio and video program samples on his website and State Broadcast News.
Debbie is a podcaster, author, and nonfiction writing coach. Her podcast, The Gap Year Podcast, is about making the most of the collective gap year we’re all living through right now. Now in its third season, the podcast is aimed at those in midlife and older who are using this global timeout to find meaning and purpose and to figure out what comes next.
Podcast topics include reinvention, a new purpose, and aging with wisdom. Guests include well-known authors and experts like Seth Godin, Guy Kawasaki, Kerry Hannon, Ashton Applewhite, and Chip Conley.
Debbie is the author of The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right, one of the first books published about business blogging. She’s an honors graduate of Harvard University as well as holds a Masters in Journalism from the University of Wisconsin-Madison and an MBA from Georgetown University. Read more about Debbie on her website.
Architect and director for the Berkeley Advanced Media Institute, in the School of Journalism at UC Berkeley, which she launched in 2011, Vicki is an entrepreneur with a passion for all things digital. She has had an eclectic career as a technology teacher, developer of a charter school, cofounder of an eCommerce company, and business director in the telecom industry.
Currently, she designs and produces multimedia training programs and courses, bringing the latest technologies and innovations in digital storytelling to career professionals throughout the world. When not recruiting savvy, smart industry leaders and academics as partners to support new media programming, she can be found bicycle touring or bee-keeping. Read more about Vicki.
Doug has produced the podcast SnapSessions! since 2018 along with Marshall Brown and Ken Krauss, featuring interviews with creative people, political commentary, and deep dives into media.
Involved in improvisational theatre since 1980, Doug has coached improv since the late 1980s, working with actors and drama students in the western U.S. and Europe, most extensively in Germany and Britain. He has produced improv and comedy shows from Mendocino to L.A. to London, coached the Improv Club at Mendocino High School in Northern California since 2000, and published Show Ab, Handbuch für Teen Theater with Impuls Verlag in Germany.
Doug has been a member of Hit and Run Theater since 1979 and worked as one half of the comedy team Burns (Tracy) and Nunn from 1985 to 1994. He has worked in cartoons as an animator on the Simpsons film (2007) and as a scriptwriter. His cartoon Copzilla was an award winner in the 1998 World Animation Festival.
In December he published the Christmas fantastical Jolly Old Elf: The Art of Santa H. Claus, a farcical picture book. Doug has done more than 50 presentations for Al Gore’s Climate Reality Project since 2018. Read more about the SnapSessions! podcast.
About Coast Women in Business
Coast Women in Business meets monthly to foster entrepreneurship and professional development on the Mendocino Coast and beyond. Membership fees are $50 annually or $10 per drop-in meeting.
Update: NO MEMBERSHIP DUES IN 2021! Due to the COVID-19 pandemic and ongoing economic hardship, membership in Coast Women in Business for all of 2021 will be FREE.
Note: We welcome all—all races, all genders, all countries of origin, all sexual orientations, all income levels.
Your first meeting is always free, and we offer a limited number of need-based memberships—please inquire. We’re sponsored by the West Business Development Center. We look forward to seeing you at the meeting!
- April: Thursday, April 8 – topic: Use Video for Your Business – presenter: Baqi Kopelman
- May: Thursday, May 13 – topic: Become a Whiz at Social Media – presenter: Jen Lewis