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July 9, 2020 @ 7:30 AM 9:00 AM PDT

Image: Virtual event - Coast Women in Business


Join Coast Women in Business on Thursday, July 9, 2020 via Zoom video conferencing and learn how to make use of virtual events for marketing. In the current COVID-19 climate, we all need to rethink how we organize events safely while publicizing and, hopefully, expanding our marketing reach.

Whether you’ve realized that you need to organize client meetings, teach classes, or host other events virtually, take this opportunity to learn the basics of marketing with virtual events. Find out how to employ:

  • Online tools – via social media, marketing, and website
  • Email campaigns – how often and when to blast
  • Community outreach – with calendars, radio, and networking
  • Virtual events hosting (e.g., Zoom) – including meeting set-up, effective background, building expectations, and engaging with attendees

Also… feel free to sip a ☕ beverage 🍵 of your choice while attending our virtual meeting.


Free via Zoom: bit.ly/3eBGvcl


7:30 AM – Networking
7:45 AM – Introductions
8-8:45 AM – Interactive program
8:45 AM – Announcements
9 AM – Meeting ends


Free for Coast Women in Business members and nonmembers

About the Presenters

Joe Seta

Joe Seta, Visitor Service Marketing Manager at the North Coast Brewing Company

Joe is the Visitor Service Marketing Manager at the North Coast Brewing Company, where his responsibilities include social media for the brewery, taproom, brewery shop, and the Sequoia Room. For the last five years he has managed the Brewery’s live music venue for weekly performances of national and international touring musicians as well as Mendocino County’s own.

Previously, Joe worked with Living Light Culinary Institute, Harvest Market, Thanksgiving Coffee, and Sharon’s by the Sea Restaurant. Before moving to the Mendocino Coast, Joe had a 20-year career as an independent recording engineer and music producer for performers such as k.d. lang, Dwight Yoakam, Gene Simmons, and many others. He also cofounded Artist Underground, one of the first independent music websites, in 1994.

Clara Shook

Clara Shook, Event Coordinator at the West Business Development Center

Clara is Event Coordinator at the West Business Development Center. Previously, she worked with small businesses to help with branding and media outreach through website design and social media development.

Passionate about educating small business owners and entrepreneurs on the use of digital tools to grow their organizations, Clara enjoys working for the West Center to cultivate positive growth within the community. She holds a Bachelor’s degree in business, with focus in marketing.

About Coast Women in Business

Coast Women in Business meets monthly to foster entrepreneurship and professional development on the Mendocino Coast and beyond. Membership fees are $50 annually or $10 per drop-in meeting.

Note: We welcome all—all races, all genders, all countries of origin, all sexual orientations.

Your first meeting is always free, and we offer a limited number of need-based memberships—please inquire. We’re sponsored by the West Business Development Center. We look forward to seeing you at the meeting!

Important Announcements

Upcoming meetings:


United States