Global Sales Are Going Online

Details

Last year eCommerce was responsible for half the growth in the entire global retail market. The COVID-19 pandemic has only sped up that trend. Businesses that want to start or grow exports now must have a digital strategy.

This is the first workshop in the Thriving Together series, designed to help Redwood Coast businesses start or grow their international exporting power.

You’ll learn:

• Knowledge of latest trends in international business
• Basic understanding of how cross-border eCommerce works
• Steps to create a digital strategy for international sales
• Understanding of federal and state government programs/services available to export businesses

Register

Sign up at https://californiaexport.org/driving-international-sales-with-effective-digital-strategies/

Instructors

Leila Roberts

Leila is Director of the North Coast Small Business Development Center (SBDC), which helps clients get financing, grow sales, create jobs, expand, sell or buy a business.

Jeff Williamson

Jeff is Director of California State Trade Expansion (STEP), an export initiative that provides financial awards to state and territory governments to assist small businesses with export development.

Elizabeth Krauth

Elizabeth is Director of U.S. Commercial Service, North Bay/San Rafael, the lead trade promotion agency of the U.S. government, helping U.S. companies get started in exporting or increasing sales to new global markets.

James Bledsoe

James is Director of the U.S. Commercial Service eCommerce Innovation Lab, which provides U.S. exporters with tools/resources to explore and leverage eCommerce channels, create a cross-border ecommerce digital strategy, and leverage their websites as customer acquisition tools.