Loading Events

« All Events

  • This event has passed.


May 9, 2019 @ 7:30 AM - 9:00 AM PDT

Image: hands emerging from laptops, cash for gift bag - Coast Women in Business

TOPIC: Getting Started with eCommerce
PRESENTER: Marinela Miclea, owner/founder of local SEO/digital marketing firm Mendo Digital
WHERE: Caspar Community Center, 15051 Caspar Road, Caspar, CA 95420
COST: Free for Coast Women in Business members; $10 for nonmembers
(if interested in joining us, your first meeting is free)
7:30 AM = Networking
7:45 AM = Program begins
9 AM = Program ends

Complimentary refreshments. We’re thankful to Thanksgiving Coffee for donating their invigorating, flavorful coffee. Tea also available.


Selling online can be profitable, but you’ll save yourself some headaches if you figure out certain things before opening your eCommerce website.

Learn the basics of how to do market research, how to choose the right eCommerce platform for you, and how to use social media to bring more shoppers to your site. You’ll also learn how to avoid common pitfalls as well as get a list of resources that can help you succeed with eCommerce.

Advance Notice: For those who already have a Shopify store and want to learn how to optimize it, Marinela will present two Shopify workshops for the West Business Development Center: June 5 in Ukiah and June 12 in Fort Bragg – both 5:30-7:30 PM. (Please bring your laptops for some hands-on work.) Discounted admission for Coast Women in Business members.


Marinela Miclea

Marinela has owned and operated Mendo Digital since 2016, helping businesses optimize their online presence. Previously, she worked in Silicon Valley with enterprises such as EMC/Dell, PeopleSoft/Oracle, and WebTV/Microsoft. In addition to running her business, Marinela serves as Communications Director of Coast Women in Business and SEO/optimization advisor (consultant) for the West Business Development Center.

Marinela earned a Bachelor of Arts degree in sociology, specializing in social psychology, from the University of California, Los Angeles (UCLA). She also completed a marketing strategy certificate from Cornell University’s Johnson Graduate School of Management. Marinela is certified in SEO, social marketing, and digital marketing.


Coast Women in Business meets monthly to foster entrepreneurship and professional development on the Mendocino Coast and beyond. Membership fees are $50 annually or $10 per drop-in meeting.

Note: We welcome all—all races, all genders, all countries of origin, all sexual orientations.

Your first meeting is always free, and we offer a limited number of need-based memberships—please inquire. We’re sponsored by the West Business Development Center. We look forward to seeing you at the meeting!

Important Announcements

Upcoming meetings:

  • June: Thursday, June 13 – topic: Compose Your Elevator Speech – presenter: Terri Larsen, Ph.D.
  • July: Thursday, July 11 – topic: Why Do We Brand? How Does Branding Work? – panel: Theresa Whitehill, Jeremy Logan, and Erica Harrold


May 9, 2019
7:30 AM - 9:00 AM PDT
Event Category:
Event Tags:


Caspar Community Center
15051 Caspar Road
Caspar, CA 95420 United States
+ Google Map