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Fundamentals of PR: How to Reach a Million People (Without Spending a Million Dollars)
September 3, 2020 @ 4:00 PM – 5:00 PM PDT
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
This is the first in a series of sessions to help you learn how to add public relations (PR) to your business toolkit and market yourself in a new way to reach new audiences. Before we dig into the nuts and bolts of how to begin the work, we’ll provide an overview of how to think about using PR for your business.
- Fundamentals of PR and how earned media differs from advertising and other parts of marketing
- Identifying your audience
- Mapping your PR plan to business objectives
- How PR intersects with other things you’re likely already doing
- Resources you’ll need to begin adding this to your business efforts
Erin has 15 years of experience driving communications for startups and consumer brands, most notably as Lyft’s first communications hire. After joining as one of the first 25 employees, Erin led all PR efforts for Lyft’s first three years, serving as company spokesperson and building out the communications organization from scratch. Prior to Lyft, Erin held in-house communications roles at fast-growing companies including Benefit Cosmetics, JANUS et Cie, and Disney. Erin studied psychology at UCLA and lives in northern California with her husband, daughter, and two cats.
Erin has more than 10 years of experience helping consumer tech companies tell their stories in ever-evolving spaces. Prior to joining Brick Lane, Erin was the first communications hire at personal styling startup Stitch Fix. Erin started her career at leading PR agencies The OutCast Agency and Ogilvy, where she drove PR strategies for both emerging startups and big brands. Erin studied English at UC Santa Barbara and is based in the Bay Area with her husband and three cats.
West Business Development Center