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eCommerce: Getting the Most Out of the Etsy Platform

March 12, 2019 @ 12:00 PM - 2:00 PM PDT

Image: laptop and paper supplies

With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own eCommerce strategy. Etsy is a tremendous tool for artisans, studio artists, designers, or craft suppliers to market and sell their work.

This two-day, hands-on workshop will give you insights into how to create an online storefront that gets attention and sales. Students will receive homework and share their work during class.

You’ll learn in this workshop how to:

  • Understand the value of an online storefront
  • Get started setting up your online store
  • Create a lightbox to photograph your work
  • Write content to attract audiences
  • Create effective keywords to drive traffic

This two-part series offers valuable insights into making Etsy work for you and your business. Sign up for this workshop to start your online journey!

  • Part 1: Tuesday, March 12th 12-2 PM
  • Part 2: Tuesday, March 19th 12-2 PM


$40 West Center clients; $50 Coast Women in Business or Mendocino Coast Chamber of Commerce members; $60 general admission


Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has three thriving e-commerce shops on both Etsy and eBay representing her physical store in Caspar. Rachael has mastered the ins and outs of these Internet platforms as well as adapted and grown with the progression of their technology.


The West Business Development Center (West Center) prepares entrepreneurs to adapt to rapid technology shifts, a mobile workforce, and the growth of customization. West Center supports Mendocino County small business owners and the communities they serve so they may thrive in the decades ahead. Established in 1988, West Center is a nonprofit 501(c) (3), with two locations: Fort Bragg, California, and Ukiah, California.

To become a West Center client, visit Get Started, and an advisor will contact you to schedule a meeting.


March 12, 2019
12:00 PM - 2:00 PM PDT
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Willits City Hall
111 East Commercial Street
Willits, 95490 United States
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