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ABCs of Marketing
July 8, 2020 @ 3:00 PM – 4:00 PM PDT
Because promoting your business doesn’t have to be overwhelming…
Now is the perfect time to market online, but where to begin? When most people think of marketing, they picture big corporations with an entire marketing team, but thanks to the Internet and social media, you don’t need a big budget or an MBA to promote your business.
In this webinar, we’ill cover the basics of online marketing and how to go from first contact to repeat customers. You’ll learn about identifying potential customers, figuring out which social media platforms you should be using, and communicating with your target market. We’ll also discuss what it looks like to market in the midst of a pandemic.
- Building your online presence
- Planning your messaging
- Customer communication including e-newsletters, social media, and more
- Using safe practices as a selling point
- Power of transparency
Kira is a freelance writer, publicist, and strategist. After graduating from Yale University with a degree in history, she became the Communications Director for the Mendocino Film Festival before going freelance in 2017. She has worked with clients from around the world including the Los Angeles Film Critics Association, tech startups, corporations, hospitality industry, and filmmakers. She specializes in creating narratives, connecting people, and crafting campaigns.