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Marketing and Brand Strategy
October 2 @ 12:00 PM - 2:00 PM
TOPIC: Marketing and Brand Strategy
INSTRUCTOR: Rachel Clark
WHERE: West Business Development Center, 345 North Franklin Street, Fort Bragg, CA 95437
COST: $20 West Center clients; $25 Coast Women in Business and Mendocino Coast Chamber of Commerce members; $30 general admission
Learn what key components comprise a successful marketing strategy and the difference between marketing and branding. A well-developed marketing strategy can help you communicate your brand and vision to your audience and assist you in reaching your goals faster.
Join us as we learn and review the basic principles that make up a marketing strategy and key components to building a solid brand.
What you’ll learn in this workshop:
- How to develop a marketing strategy for your unique business
- Difference between marketing and branding
- Marketing channels and finding your target markets
In addition to this workshop, you’ll receive access to 2 webinars that dive deeper into the following topics:
- October 29, 2019 10-11 AM – Your Brand Commitment Statement
Learn how to write a brand commitment statement and why it’s important for your business
- November 5, 2019 10-11 AM – Marketing Channels and Messages
Learn what channels are best for your business and target audiences, and how to speak directly to them
Rachel has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in marketing and economics, coupled with years of experience in executive recruiting, Rachel helps clients ready to work on their leadership and business skills.
West Business Development Center – 345 N Franklin St. Fort Bragg, CA 95437
- $20 West Center clients
- $25 Coast Women in Business and Mendocino Coast Chamber of Commerce members
- $30 general admission
Disclaimer: In the event that the West Center must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.
We ask all workshop attendees to be in the classroom and in their seats 10 minutes prior to the class start time.
Get Started with West Center
You’ve seen those entrepreneurs succeed in following their passions. Now it’s time to join them—get started and become a West Business Development Center client.