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EDFC and CAMEO 2019 Survey

Coast Women in Business invites you to participate in an important survey. The Economic Development Financial Corporation (EDFC) and California Association for Micro Enterprise Opportunity (CAMEO) have launched a survey that will help EDFC develop a strong Local Entrepreneurial Ecosystem (LEE). Rural economies are particularly dependent on small business development and need a supportive environment. Rural areas need to support their indigenous entrepreneurial resources with what these small businesses really…

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Design Strategies for Your Business

From “Design Strategies to Maximize Your Business” September 12, 2019 Presentation at Coast Women in Business Consider the following tips when first designing or updating your website: Orient your website to your customers’ needs. It’s a store, not a cocktail party. On the About page, business goals and website goals should be identical. Clarify your brand before you decide on web design Make a list of all the things you…

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Phone Photography Notes and Tips

From “Choosing Your Best Images for Social Media” August 8, 2019 Presentation at Coast Women in Business Take out your camera, compose the photo, check the angle, set exposure, click and repeat again with slight variations… “What can I improve?” Compose Angle Manual Exposure Repeat Again Exposure and/or focus – are set by touching the screen  touch briefly for instant exposure/focus, and hold touch for 2 seconds for manual exposure…

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Craft Your Introduction to Attract Ideal Clients

From “Compose Your Elevator Speech” June 13, 2019 Presentation at Coast Women in Business This exercise will help you effortlessly attract ideal clients by composing an introduction that will magnetically attract compatible prospects. You can use this as your 30-second elevator speech at a networking meeting or give it to your host to introduce you for a speaking appearance. As you work through the activity, keep in mind the following…

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Making Big Decisions

December 13, 2018 Presentation at Coast Women in Business Making Big Decisions by Catherine Marshall, nonprofit consultant, Capbuilders When we come to a fork in the road, what do we do? Toss a coin? Consult a guru? Trust our gut? Whether expanding a business, hiring a first employee, or thinking about retiring, we’d like to believe we’re thoughtful with our decision-making. This workshop was inspired by the book, “Farsighted: How…